Empowering Communities through Tailor-Made Education: Enhancing Knowledge and Attitude Toward Organ Donation in Urban Areas – A Mixed-Methods Study
DOI:
https://doi.org/10.64149/J.Ver.8.19s.1-10Keywords:
Organ donation, Tailor-made education, Mixed-methods study, Knowledge, Attitude, Community empowerment, Nursing education.Abstract
Background: Organ donation remains one of the most effective ways to save lives, yet donor shortages persist worldwide. In India, awareness and acceptance of organ donation continue to be limited.
Objectives: To examine the effectiveness of a tailor-made educational program on adults’ knowledge and attitude toward organ donation in an urban community of Nellore, and to explore participants’ experiences and perceptions after the intervention. Methods: A mixed-methods design was adopted. Quantitatively, a one-group pre-test–post- test approach was conducted among 100 adults selected through convenience sampling. Qualitatively, feedback and reflections from participants were thematically analyzed. A structured questionnaire measured knowledge (25 items) and attitude (10 items). Following a 30-minute interactive educational session, post-tests were administered.
Results: The mean knowledge score improved from 14.35 ± 2.85 to 19.44 ± 1.95, and the mean attitude score rose from 5.10 ± 1.89 to 8.06 ± 1.32. Post-intervention, 65 % of participants exhibited a good attitude toward organ donation. Significant associations were found between knowledge and religion, education, and income (p < 0.05). Qualitative data revealed three major themes: awareness transformation, personal reflection on social responsibility, and motivation to act.
Conclusion: Tailor-made community education substantially enhanced understanding and positive attitudes toward organ donation. Blending quantitative outcomes with qualitative insights highlights the value of context-specific health education in strengthening community engagement.
